Performance creative / Pet care
A little reward. A new challenge.
KONG Classic. Real dogs lead the story. A filling action connects the recognizable red toy to its use.
Independent concept · Spanish · silent
The brief
An owner wants an easy, repeatable play ritual. Start with a dog carrying the toy, explain the fill action, then return to a dog engaging with it.
Format1080 × 1920 / 30 fps
StoryDog with toy → fill → engagement
Creative decision
Dog-first imagery makes the use case immediate. A reveal from the toy connects the demonstration to the payoff.
What to test
Use this as a creative hypothesis. Compare early hold, completion, qualified clicks, and purchase outcomes against an existing control for the same audience and placement. These different products are not a controlled A/B test.