View film ↗KONG Classic
Real dogs lead the story. A filling action connects the recognizable red toy to its use.
Independent motion & conversion studies
Make products
move people.
With code.
Performance creative and ecommerce experiences, built from a clear brief into editable, purposeful motion.
Brief → code
→ motion
→ motion
06 performance films01 CRO case studyEditable scenes + rendered outputsOne portable skill
The connection / My work at Levely
From understanding the problem
to showing the possibility.
My work at Levely connects measurement, conversion, and business decisions. This lab brings that same thinking into the creative process.
A finding becomes more useful when a team can see what to do with it.
Data helps frame the question. A hypothesis gives it direction. A working visual prototype makes the proposed change easier to discuss, refine, and eventually test.
That is the link between these product films, the CRO walkthrough, and my work at Levely: turning an idea into something concrete enough to make a decision.
Read the story behind the lab ↗01 / Selected work
Different products.
Distinct visual stories.
Six industries. One principle: every movement should help the viewer understand the product.
6 studies
View film ↗
View film ↗OXO Salad Spinner
Ingredients, preparation, and a finished salad give the mechanism an appetizing purpose.
View film ↗Clinique Moisture Surge
A real application close-up opens into photographed gel texture, then returns to the routine.
View film ↗LEGO Orchid
An offset model, piece-count typography, and an interior reveal connect making with displaying.
View film ↗JBL Flip 7
Rhythmic motion and product framing translate the speaker into a compact performance creative.
View film ↗Logitech Pebble Keys 2
Key presses, switching, and typing make an everyday desk product the center of the sequence.
02 / Conversion design
Keep the decision
within reach.
A reference-informed candle product page, a clearer purchase area, and a persistent action while browsing. Explore the baseline and proposed states.
03 / The method
A repeatable process.
Room for art direction.
The skill captures decisions and production checks. Each brief still gets its own composition and visual language.
01 / Observe
Start with evidence.
Inspect the product or purchase flow. Record sources, states, and uncertainties.
02 / Direct
Write the visual idea.
Define the buyer moment, hook, payoff, and the role of each asset.
03 / Build
Make motion explain.
Author editable scenes with deterministic timelines and purposeful transitions.
04 / Review
Check the real output.
Inspect crops, text clearance, key transitions, and encoded video.
04 / The reusable system
The thinking travels with the code.
A portable skill for product animations, CRO demonstrations, and performance creatives. Optional narration is a separate, approved production step.