# OXO Good Grips Salad Spinner — food prep ad

## Insight and buying situation

A home cook has vegetables on the counter and wants to make a salad that looks inviting. The spinner is one useful prep step between washing the greens and assembling the plate. **Audience hypothesis:** Spanish-speaking home cooks who prepare salads from fresh ingredients; this is a proposed audience, not a measured segment.

**Objective:** connect the OXO Salad Spinner, White (SKU 32480), to a tangible kitchen moment and earn qualified visits to its manufacturer page. **One main message:** wash the greens, press to spin the basket, brake, then continue with the recipe. The manufacturer supports the pump, spinning/drying purpose, brake, and non-slip base; the ad makes no quantified drying or time claim.

**Hook payoff:** “Lo fresco empieza aquí.” opens over real ingredients; the same visual energy flows to a hand handling greens, a short pump-to-spin-to-brake demonstration, then a photographed salad. The finished dish is recipe inspiration, not a claim that the spinner prepared the whole meal.

**Action-response chain:** visible greens in prep → hand brings greens toward a clear spinner bowl → verified white OXO product anchors the frame → red cue reaches its pump → only an illustrated inner basket/leaf layer rotates while the outer bowl stays fixed → cue reaches brake and motion stops → circular bowl mask reveals the photographed salad → product and CTA hold together.

## Creative and delivery

- **Placement:** Spanish, silent-first vertical, 1080 × 1920, 18 seconds, 30 FPS. No price, offer, audio, or platform overlay.
- **CTA:** “Conoce el Salad Spinner” → https://www.oxo.com/salad-spinner-white.html . The page destination is proposed; this source ad does not record a click.
- **Visual language:** food photography leads the first and benefit beats. Bright white/cream frames hold legible Work Sans 600/700 headings at roughly −.035em tracking; Work Sans 400/500 supporting copy; DM Mono 400/500 for sparse mechanism labels. Fresh green connects ingredients to the moving basket; OXO red marks the actual pump/brake cues. No decorative rulers, grids, or dividers.
- **Asset roles:** `kale-caesar-detail.jpg` is the ingredient hook; `wash.jpg` is real greens-handling/prep context, but its visible bowl is not asserted to be SKU 32480; `official-hero-original.jpg` is the only exact-SKU product identity and remains a visual anchor through action and payoff; `kale-caesar-hero.jpg` is a finished salad example from an OXO recipe, shown as the next kitchen step. No unrelated stock image is passed off as product use.
- **Production distinction:** this is an independent prototype, not a commissioned OXO campaign or filmed demonstration. Any motion drawn over the product is an explanatory graphic, not internal footage.

## Exact timed storyboard

| Time | Scene purpose and composition | Exact Spanish screen copy | Action and visual response |
| --- | --- | --- | --- |
| 0–3 s | Ingredient photo occupies a broad top field; large hook occupies a clean lower area. A small exact-SKU product crop is present from frame 0. | “Lo fresco empieza aquí.” | A subtle push into the actual kale/ingredient spread leads attention toward the greens. The product anchor remains legible. |
| 3–6 s | Masked handoff to OXO’s greens-prep photo: a hand holds leaves beside a clear spinner bowl. Product anchor grows on an adjacent white field. | “Primero, las hojas.” | Image mask follows the greens into the prep area. The product grows as the next tool in the sequence; no photographed bowl is relabeled as the exact SKU. |
| 6–9.5 s | Exact-SKU product photo becomes prominent while the prep photo remains as context. | “Presiona.” → “Gira.” → “Frena.” | Red cue presses the photographed pump at about 6.7 s; a small, clearly illustrated inner-basket/leaf layer spins while the outer bowl is stable. Brake cue contacts at about 8.7 s; spin decelerates. This is a short mechanism bridge. |
| 9.5–14.5 s | The spinner basket circle becomes a mask revealing a photographed finished kale salad. Exact-SKU product remains visible as a smaller side/bottom anchor. | “Sigue con tu receta.” | A circular photo reveal creates a readable causal handoff from prep tool to meal inspiration. Hold the salad long enough to register texture; no automatic-result claim. |
| 14.5–18 s | Finished salad image and exact-SKU product share a stable end frame, with CTA on a clean white area. | “OXO Good Grips”; “Salad Spinner”; “Conoce el Salad Spinner” | Settle the salad and product; CTA is fully readable from 15 s through 18 s. |

**Proposed evaluation:** three-second view rate for the food hook, hold-through at the mechanism and final CTA, outbound CTR, and qualified product-page visits. Compare against a same-product control; no lift or measured response is asserted.

**Parent QA:** inspect frame 0, photo handoff, pump contact, spin/brake contact and stop, salad reveal, and the 15–18 s end hold. Check that greens and product are visible in early frames; that the exact SKU identity is not lost; that the washed-greens photo is labeled only as context; that no whole bowl photo rotates; that photo crops preserve food and hands; and that direct, backward, and sequential `seek(t)` render the same frame. Parent handles browser QA/export.